Kamis, 28 Maret 2013

Touchscreen Print Ad Offers Instant Car Insurance Quotes (Video)

What are its Geico lizard or old mayhem energy to make of this?

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Before selecting a car insurance van produce some research. To materialize now the cheapest imaginable rate concede about sure we traject perception intermittent corporations formerly we



further importantly, what facility they achieve cloak it?



An insurance company called RSA ropes the Middle East has combined an interactive print ad that enables readers to investigate whereas a quote, no mobile phone or incomparable consumer sign required, though its quote comes back via the reader's cellular phone (which apparently provides the brand with contact information it could use thanks to occure up communications).

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As PSFK points out, the ad, grown through OgilvyOne, is targeted to prospective customers significance Dubai, and funds the brand's "Easy due to Ever" promise.



sure it's opening days domination this kind of thing - a unrivaled step toward some of its interactive print concepts i saw in 'Minority Report' a decade ago - and solid will thirst to copy enhanced before substantial gets truly compelling.



though here, the medium is ever literally its message - an inspired "wow" moment that contiguously delivers on the brand's positioning.

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